Consulting Services
for Sustainable Brands
Do you run a small sustainable lifestyle or fashion brand and want to reach more of your ideal customers? Do you have a website but are unsure how to rank well in Google and increase your page views? Have you heard of SEO but are confused by how it works?
If so, you are not alone!
If you’ve answered yes to any of the above questions I can definitely help. In the past three years, I’ve grown my website Good Maker Tales, covering sustainable fashion and lifestyle, to over 50,000 page views a month through organic SEO and digital marketing. This means that my site ranks highly in Google for many terms related to sustainable fashion, home and lifestyle.
Good Maker Tales promotes eco-friendly brands which also means that I spend a lot of time reviewing brand websites and know what makes a good site.
As a result, I’m now offering my services to help you grow your website through a blend of digital marketing and PR. I also draw on my years of retail experience to offer advice about store openings, pop ups and events.
If you’re interested in hearing more, please book a call with me or check out one of my packages below.
If you’ve answered yes to any of the above questions I can definitely help. In the past three years, I’ve grown my website Good Maker Tales, covering sustainable fashion and lifestyle, to over 50,000 page views a month through organic SEO and digital marketing. This means that my site ranks highly in Google for many terms related to sustainable fashion, home and lifestyle.
Good Maker Tales promotes eco-friendly brands which also means that I spend a lot of time reviewing brand websites and know what makes a good site.
As a result, I’m now offering my services to help you grow your website through a blend of digital marketing and PR. I also draw on my years of retail experience to offer advice about store openings, pop ups and events.
If you’re interested in hearing more, please book a call with me or check out one of my packages below.
Exploratory Call and Personalised Report
A one-hour call examining your business, which is followed up with a detailed and bespoke report for your business that will help you with
- Promoting your online business and brand awareness and exposure through a combination of recommendations, including:
- Content marketing and SEO
- Affiliate programmes and marketing
- Sponsored content
- Digital PR, including press and podcasts
- Multi-brand platforms for partnerships
- Paid advertising
- Sustainable fashion affiliations & certifications
- Physical and online events
- Advice about opening physical retail and pop-up stores
- User-generated content and unique content ideas
Specific tips about your website, including a broad SEO overview covering site performance and speed, a review of brand narrative and messaging, and recommendations about your About Us, Sustainability, and Supply Chain pages.
Follow up Packages
Sustainable Start
(starter)
- Affiliate program advice and setup: Research and recommend affiliate networks, set up your brand’s account, and provide guidance on commission rates and program management
- Personalized invitations sent to 20 affiliates/bloggers/influencers: Identify and reach out to relevant affiliates, bloggers, and influencers with personalized invitations to join your affiliate program or collaborate on content
- Site content plan: Content gap analysis, keyword research and creation of a content plan with 20 suggested articles with engaging titles: Analyse your website and those of your competitors to identify content gaps and opportunities, and create a comprehensive content plan with 20 article ideas SEO optimized for target keywords so that you have the best chance of ranking in Google for them
- 1 interview feature on Good Maker Tales, including newsletter mention and Instagram post: Create a targeted, keyword-optimized interview featuring your brand, and promote it through the Good Maker Tales' newsletter and Instagram account.
- One high-quality, high domain authority (Ahrefs DR38), do-follow backlink from Good Maker Tales.
Sustainable start package: £495
Eco Upgrade
(market expansion)
- Everything in the Starter Package
-
Onboarding of signed up affiliates to include:
1. A bespoke email designed with your brand assets and providing everything they need to know about your brand to write engaging articles and posts
2. Suggesting and discussing coverage ideas with them
3. Answering follow up questions as required - Personalized invitations sent to at least 20 further affiliates/bloggers/influencers: Doubling the outreach efforts to build a larger network of affiliates and content collaborators
- Inclusion in two Good Maker Tales brand round-up articles (specific articles to be agreed) including two further do follow backlinks
- 1 blog post for your website of 1,500 words, targeting a specific keyword from the content brief, writing a (non AI) well-researched and engaging blog post, and optimizing it for SEO
- Introduction to at least 5 podcast hosts to appear on high quality podcasts to promote the brand Opportunity for featured guest spot on relevant podcast: Research and pitch you as a guest on a relevant podcast to share your expertise and promote your brand
Eco-upgrade package: £975
Green God(ess)
(long-term growth)
- Everything in the Market Expansion Package
- 2 additional blog posts of 1,500 words each, targeting specific keywords (3 total): Write and optimize two more blog posts to further enhance the client's content marketing efforts
- Paid advertising campaign setup and management on 1 platform (Facebook or Google): Research target audience, create ad copy and visuals, set up and manage the campaign, and provide performance reports and recommendations for optimisation (does not include advertising costs)
- Personalized emails sent to 10 journalists/influencers/bloggers: Identify and reach out to high-profile journalists, influencers, and bloggers with personalized emails to secure features, interviews, or collaborations
- Setup of user engagement tools like quizzes and user-generated content campaigns: Implement interactive quizzes and encourage user-generated content to increase engagement and foster a sense of community around the client's brand
Green god(ess) package: £2,500
