Good Maker Tales consultancy & content marketing
Sustainable fashion retail consultancy & content marketing services
INtRODUCTION
After 18 years working in the real estate industry as a chartered surveyor with a passion for sustainability, I set up Good Maker Tales, a popular website about ethical and sustainable fashion.
With my background in retail leasing and as part of my desire to help drive positive change in the industry, I love being able to help sustainable fashion brands gain more exposure, and help landlords demonstrate and provide true social value by embracing sustainable fashion.
Why is sustainable fashion important?
Protecting people, planet and animals is paramount to our survival. What’s more, changes in consumer attitudes and government regulations mean that sustainable fashion is soaring in popularity, and is here to stay. Just check out these stats for starters:
Consultancy Services
➤ Are you looking for more exposure for your brand both online and offline but don’t know where to start?
➤ Do you want to reach more customers who are interested in buying sustainable products?
➤ Do you need help communicating the true value of your brand?
We can help you to improve your online and, if desired, physical presence in order to attract more customers.
Online: We can work with you to extend your reach significantly through digital PR, connection building and a solid search engine optimised content marketing plan.
Physical presence: We can also help you to find physical retail space and come up with ideas for in person events to engage with your customers face to face and multiply your marketing efforts.
Retail landlords play a vital role in shaping the direction of the fashion industry. By adopting sustainable practices and working with sustainable fashion brands they not only boost their reputation, but create a point of difference increasing footfall, and help to demonstrate true social value to shareholders and funders as part of their ESG framework.
We offer insights and strategies including:
➤ Developing compelling messaging, thought management, digital PR and collateral to attract both sustainable fashion brands and those interested in it;
➤ Designing sustainable fashion events to attract footfall and PR;
➤ Facilitating collaborations with sustainable fashion organisations; and
➤ Creating mutually beneficial partnerships for both landlords and brands to bring sustainable fashion to retail.
Content Marketing
In addition to consultancy services, we offer specialised content marketing services. If you need to boost the visibility and rankings of your website with expertly written, optimised and edited content, we know how to get you there.
Amplify your brand’s positive message online as well as offline to reach a bigger audience.
My Experience
My experience spans from commercial property and retail leasing to a specialism in sustainable fashion, building up a top ranking website on the topic. Specifically:
- Retail leasing and development for over 10 years across the UK, Europe and the Middle East; the latter being a zero carbon sustainable development in Abu Dhabi.
- Qualification as a LEED Green Buildings Associate.
- Founder of top ranking website Good Maker Tales which extensively covers a wide range of important topics across the fashion industry. It also includes sustainable fashion buying guides which highlight the important brands to know, and in depth interviews with sustainable brands.
The site receives up to 38,000 page views a month and ranks in the top 10 of Google for hundreds of keywords.
- I am an ambassador for ReMake who are an advocacy organisation for the rights of garment workers.
We’d love to work with you, please get in touch to discuss the different packages we have available!
