Sustainable fashion brand discounts to help you shop more consciously

Sustainable fashion brand discounts to help you shop more consciously

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Should ethical and sustainable fashion ever be offered at a discount? It’s something I discussed in my Black Friday newsletter. I concluded that if it helps people to access a more conscious way to dress and avoid buying from fast fashion brands then YES, YES, YES!

Saying that, we at Good Maker Tales are not advocates of buying what you don´t need or overconsumption. However, I’d hazard a guess that most people who end up on this page are already aware of some of the problems with the fashion industry and are much more likely to be conscious consumers who take a slow approach to building their ethical wardrobe.

So, I’ve rounded up some special deals from sustainable brands offered to our readers and will add more as they are offered. I hope you enjoy discovering these great brands and that the discounts help you to shop more sustainably!

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Good Guys Don’t Wear Leather

The deal: 20% off with code GOODMAKERTALES

Good Guys Don´t Wear Leather trainers

As the name may suggest, Good Guys are an ethical vegan shoe brand. Not only creating cool trainers from materials like AppleSkin leather, but funky cowboy and desert boots in a variety of on-trend colours.

Good Guys Don’t Wear Leather are certified vegan by PeTA, make their styles in Europe in a fair-trade environment and use sustainable packaging. No wonder they’re Emma Watson’s shoe brand of choice!

Julie May Lingerie

The deal: 20% off with code GOODMAKER

Julie May sustainable underwear UK

UK-based sustainable lingerie brand Julie May creates eco-friendly and beautiful underwear that is designed to be kind to delicate skin. They use organic and natural materials such as organic pima cotton and peace silk. These are washed with eco-friendly detergents, and the brand is accredited by Allergy UK for their allergy-friendly ethical range.

The glowing customer reviews on their website say it all.

Stripe and Stare

The deal: 10% off with code S&STRIBE1FH8

Splatter Boxers from Stripe and Stare

If you’re looking for comfy knickers that are sexy and pretty at the same time then look no further! UK based Stripe & Stare makes all of their underwear and pyjamas from sustainably sourced TENCEL Modal, and when you’re finished with them they are 95% biodegradable.

The company have gained the sought after B-Corp certification which means that they reach the highest standards socially and environmentally. And they plant a tree for every order. But most of all, they create sexy, fun and COMFY underwear that doesn’t cost the earth, check them out!

Sea Sense Flip Flops

The deal: 10% off with code GOODMAKERTALES

Sea Sense have researched flip flops down to a tee and give you comfy non-rubbing flip flops with the perfectly sized “toe plug” for comfort! What’s more, they are made from eco-friendly, vegan and biodegradable natural rubber. There is no plastic in sight, meaning no plastic or microplastic pollution.

Carbon positive, Sea Sense also make sure that the rubber farming and manufacturing for their flip flops are carried out under BSCI standards, meaning fair wages and good working conditions. Profits go towards cleaning up our oceans, which also means wages for plastic collectors in poorer countries.

At £26 a pair (or £39 for two) with free shipping within the UK, you can’t go wrong with these funky flip flops from Sea Sense.

Crann Sunglasses

The deal: 15% off all Crann products with code E5YKCPLIU3

Crann Sunglasses

Irish brand Crann sells fashionable sunglasses and watches made from recycled and recyclable materials. Try them on virtually from the comfort of your own home!

This slow fashion brand truly believe in the circular economy. All of their goods are made from household waste or recycled materials, including recycled plastic and recycled wood.

What’s more, they offer a lifetime warranty, so these sunnies and watches will last you for life! If that wasn’t enough, £2 from every purchase goes to the Native Woodland Trust, helping to preserve our forests. Take a look at this innovative circular brand.

Vegan Outfitters

The deal: 5% off with code GMT5 when you spend £50

Vegan Outfitters Save the Chubby Unicorn hoodie

Vegan Outfitters, unsurprisingly, specialise in kitting you out in vegan gear. They have some cool slogan tees, sweatshirts and mugs along with joggers and trainers, and don’t cost the earth.

But as they say themselves, they’re about a lot more than a slogan. They donate just over 10% of their profits to animal sanctuaries to help rescued farm animals, are zero waste, anti-sweatshop, use water based inks and plastic free packacking, and most of all are 100% cruelty free.

Ghillied Leggings

The deal: 10% off with code goodmakerghillied10

Made from eco friendly materials such as recycled fishing nets, carpet samples and nylon waste, Ghillied leggings are super comfortable and made in the UK. Not only are they made in small batches, but when you’ve finished with them you can send them back to Ghillied and they’ll make them into new clothes!

Ghillied leggings come in a range of styles and colours and are sustainable activewear that’s perfect for a gym session, hiking a mountain or simply chilling at home.

Prologue Shoes

The deal: 14% off with discount code GOODMAKERS14

Prologue Shoes beige boots

Designed in Copenhagen and handmade in Turkey, Prologue Shoes are 100% vegan and cruelty free. Their range includes chunky Chelsea boots and trendy trainers.

While PU leather is used for a lot of their designs, they are starting to incorporate recycled PET plastic bottles into their range, and leftover yarns for their knitted trainer range. Available in the UK, US and Canada.


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