23 of the Best Sustainable Children’s Clothing Brands available in the UK

Children's sustainable fashion

23 of the Best Sustainable Children’s Clothing Brands available in the UK

A sustainable mindset considers the future as well as the present, so it makes sense that when choosing children’s fashion, sustainability is an important factor. Choosing the best sustainable children’s clothing brands is a topic of ever-growing necessity, the global children’s wear market was valued at over a staggering USD150 billion in 2018 and is set to only keep on growing. 

For all those sustainably minded parents out there, we have created this list of some of the best sustainable children’s clothing brands available in the UK, so you can find adorable and practical kids’ clothing for today that still keeps their tomorrow just as green and bright. After all, sustainability is a way of living with the aim of preserving our planet to pass on to our children.

Best sustainable children’s clothing brands in the UK

Pricing Guide:

£ = Averaging under £25
££ = Averaging £25 – £50
£££ = Averaging over £50

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Sustainable children's clothing
Photo by Jordan Nix on Unsplash



  • Based and made in: Sweden
  • Age range: 0-8 years, some women’s clothing and homewares
  • Price : ££
  • Ethics and certifications: Responsible Wool Standard; Organic Cotton; Nordic Ecolabel; Human Rights Policies

Swedish ethical kidswear brand Newbie understands that sustainable fashion is all about the details. The brand uses exclusively organic materials, including organic cotton, Tencel, Ecovero, and recycled materials to create beautiful clothing with a reduced impact. 

Newbie designs garments that have a classic charm with a modern twist. They come complete with every sort of clothing accessory and clothing category needed for your little one; even offering a range of blankets, mittens, and swimwear among the more standard clothing pieces. 

With an EcoNordic Certificate, you can be sure that any Newbie product purchased complied with strict requirements regarding the production process, materials, environmental responsibility, and quality, creating some truly sustainable fashion for your child.



  • Based: UK
  • Made in: Turkey and throughout Asia
  • Age range: 0-6 years, maternity clothing
  • Price: ££
  • Ethics and certifications: GMO-free; GOTS Certified; Partnered with Little Village; Supports LGBTQ+ and NHS Projects

When searching for the best sustainable children’s clothing brands in the UK you can’t go past Mori. Established in 2015, Mori offers a wide range of dreamy sleepwear and practical daywear for every little adventurer. With a colour palette that explores jewel hues and earthy tones, Mori is the ultimate place to find versatile and organic kids’ clothes. As well as something for the kids, Mori also has a maternity range, featuring comfortable clothing and self-care essentials, because every expectant mama deserves some spoiling too!

Organic is a word that you find a lot in the Mori collection, using GMO-free and GOTS certified materials you can be sure that no harmful chemicals or other nasties are lurking in Mori clothes. Looking out for sustainability through using organic materials and sustainable bamboo fabrics, the brand even goes so far as to wrap orders in Forest Stewardship Certified Paper.


the bonnie mob

  • Based: UK
  • Made in: Hong Kong and China
  • Age range: 0-7 years, some adult sizes
  • Price: ££
  • Ethics & certifications: GOTS Certified Organic Cotton; OEKO-TEX Certified Suppliers; SEDEX Supply Chain; Carbon Neutral UK Delivery; Member of Better Cotton Initiative

Established in 2005, The Bonnie Mob has grown to be one of the UK’s best sustainable children’s clothing brands. The Bonnie Mob designs are bold, colourful, and unafraid to have some fun. Celebrating the vibrant adventure of childhood, The Bonnie Mob clothes come in bright colours and feature adorably eclectic prints. The popularity of this quirky brand only grew after Hollywood A-lister Gwyneth Paltrow chose it for her own children’s wardrobe.

All the brand’s products feature unique, nature-inspired prints. The cotton used in production is GOTS certified and approved by the Better Cotton Initiative, and The Bonnie Mob yarn suppliers hold the Oeko-Tex® mark. Even the packaging that these fun clothes are shipped in is biodegradable.

children in best sustainable clothing playing
Photo by cottonbro from Pexels


Polarn O.Pyret

  • Based: Sweden
  • Made in: Global supply chains
  • Age range: 0-12 years
  • Price: £
  • Ethics & certifications: GOTS Certified Materials; Cruelty-Free; SA8000 Certified Factories; Amfori-BSCI Supply Chain

Polarn O.Pyret is a Swedish kidswear brand with a long history. Started in 1939, the brand began by selling handmade baby clothes in Sweden. Today, the company has grown to an international organisation specialising in sustainable clothing and accessories for children under twelve.

To the relief of many parents, safety is a priority when it comes to Polarn O.Pyret clothing, and designs feature clever components such as caps without edges and the use of reflective materials. Polarn O.Pyret owns no factories, though the brand has strict requirements for partners.

The brand holds partner factories to ethical requirements and close to 85% of products hold either GOTS or BCI certification, and the use of recycled materials is a common practice. Believing that business should give back, Polarn O.Pyret actively supports families with children in hospitals and disadvantaged communities.


Toastie Kids

  • Based: UK
  • Age range: 0-8 years
  • Price: £££
  • Ethics & certifications: Certified B Corporation (Application in process); Partnered with Blue Marble; Member of 1% for the Planet; Butterfly Mark for Sustainability; SEDEX Suppliers

Toastie Kids is the children’s clothing and outdoor wear specialist and one of the best sustainable children’s clothing brands in the UK operating in this niche. The UK-based brand has sustainable, comfortable, durable, and stylish products with a playful twist. Toastie Kids offers contemporary basics including sweatshirts for the 0–8-year-old category, as well as a wide range of jackets, coats, beanies, rainwear, and parkas for tiny tots up to early teenagers. With insulation, water resistance, coatings made from recycled plastic bottles, and available in rich, earthy colours, this innovative organisation has everything for rugged, outdoor explorations.

Committed to ethical supply chains, Toastie Kids disclose labour processes and act in accordance with the Modern Slavery Act (2015).

In 2020, the brand was awarded Platinum in the category ‘Best Children’s Eco Fashion Brand’ by the Junior Design Awards. All packaging and labelling are FSC certified. By 2022, the company aims to make 80% of products from recycled materials offering a sustainable clothing choice for any adventure. 


Smalls Merino

  • Based: Britain
  • Made in: Portugal
  • Age range: 0-14 years, women’s and men’s Styles
  • Price: ££
  • Ethics & certifications: ZQ Merino Certified Wool; EMAS Certified Fabric Mill; GOTS Certified Organic Cotton

Although not specifically a clothing brand for children, Smalls Merino’s kids’ wear range makes it a worthy addition to the UK’s best sustainable children’s clothing brands. As the name may suggest, the British-based label primarily works with wool, and coming into winter what sounds better than a soft, cosy merino wool jumper to live in?

The kids’ wear range offers everything from baby jumpsuits to vests, tops, trousers and even socks in classic, gender-neutral styles and crafted from luxurious merino wool.

On the sustainability front, the yarn is fully traceable and the company only partners with ZQ Certified Merino farms, meaning that you and your little ones can rest easy in cosy comfort knowing that your new favourite winter staple came from the most ethical and sustainable sources.

Best sustainable childrens clothing brands UK


Petit Nord

  • Based: Denmark
  • Made in: Portugal
  • Age range: Shoe sizes 16-35 (EU Sizing) and women’s sizes
  • Price: £££
  • Ethics & certifications: Eco-Friendly Leather; Recycled Materials; Organic Cotton

When it comes to finding the best sustainable children’s clothing brands, footwear should never be overlooked. Danish brand Petit Nord is leading the charge in sustainable children’s footwear. The products on offer come in a range of designs, often with an on-trend minimalist vibe, with everything from indoor shoes to sneakers, sandals to winter boots, in the Petit Nord range.  

Focused on sustainability and quality, Petit Nord shoes use eco-friendly materials, including eco-friendly leather and recycled materials in production, and even offer a selection of OEKO-TEX socks. Believing in ethical business, Petit Nord donates profits from accessory sales to charity.


From Babies With Love

  • Based: UK
  • Made in: Turkey, China, UK
  • Age range: 0-11 Years
  • Price: £
  • Ethics & certifications: GOTS Certified; OCS Certified; SMETA and ICP Factory Audits’ Use of Recycled Materials

From Babies with Love is more than just an ethical children’s clothing brand, it is a brand with purpose and a brand committed to making a positive impact on the world. One of the best sustainable children’s clothing brands in the UK, From Babies with Love exists with a mission to help refugee children from South Sudan, toddlers in nursery schools in 19 different countries, and unaccompanied children in Nigerian displaced person camps. Profits from the organisation are donated to SOS Children’s Villages and Street Child and so far, the company has donated to over 7,000 children.

As well as its inspiring ethos, From Babies With Love offers contemporary, sustainable clothing for babies made from organic cotton, to be snuggly and soft on sensitive skin. As well as clothing you can find a range of toys, mum and baby gifts, and even Fair Trade chocolate. 

All the clothes are produced by factories holding Sedex Members Ethical Trade Audit certification. In addition, wooden toys are compliant with the ICTI Care Process standard. Best of all, a beautiful piece by From Babies with Love goes towards helping children in need around the world.


Pop My Way

  • Based: UK
  • Made in: Peru
  • Age range: 0-18 months
  • Price: ££
  • Ethics & certifications: GOTS Certified Cotton and Supply Chain; OEKO-TEX and REACH compliant Zippers and Poppers; Vegan; Plastic Free Packaging

In soft pastel colours and with a simple, timeless design, Pop My Way clothing is as sweet as the baby it is bought for. Established by a former senior buyer for Burberry, Pop My Way is a brand that understands the meaning of quality and exists with a sustainable outlook. Offering organic baby clothes for children up to eighteen months, Pop My Way clothes are soft, comfortable and cosy for the littlest members of the family.

Operating with a truly sustainable outlook, the entire Pop My Way supply chain is GOTS-certified. No chemicals are used in production and steps are taken to reduce emissions. All clothing contains at least 70% organic fibres, meaning no nasty chemicals went into creating Pop My Way’s sustainable designs, making it one of the best sustainable children’s clothing brands on offer in the UK.

Children walking on railway bridge in best sustainable clothing
Photo by Kevin Gent on Unsplash



  • Based: UK
  • Made in: India, Turkey, Portugal, and China
  • Age range: 0-10 years, selected maternity ranges
  • Price: ££
  • Ethics & certifications: GOTS and Soil Association Certified Organic Cotton; Donates 1% to Charity; Supports the Cornwall Wildlife Trust

Established in 2004, Cornish-based brand Frugi has quickly grown to become one the UK’s best sustainable children’s clothing brands on the market and has won the coveted Queen’s Award for Enterprise in 2014. All outerwear, backpacks, lunch bags, and pencil cases are made from recycled materials. Only GOTS-certified cotton is used in clothing production and the company stands by ethical labour and supply chain transparency.  

With children’s clothing, gifts and accessories all on offer, Frugi has become known for its bright and colourful designs and imaginative, whimsical prints, perfect to inject some fun into any child’s wardrobe!



  • Based: England
  • Made in: England
  • Age range: 4-9 years, adult sizes available
  • Price: ££
  • Ethics & certifications: GOTS and OEKO-TEX Certified Organic Cotton; Partnered with the World Land Trust

Noctu is the ultimate place to find the snuggliest nightwear for the whole family. The masters of soft, cosy pyjamas and loungewear, and branching out into hot water bottles and bamboo toothbrushes, Noctu is one the best sustainable children’s clothing brands that offers everything the whole family needs for a homey night in.  

Featuring simple and comfortable designs in neutral colours, Noctu uses environmentally friendly materials, including organic cotton, to create only the softest and cosiest styles for a cold winter night.


Little Green Radicals

  • Based: UK
  • Made in: India
  • Age range: 0-8 years
  • Price: ££
  • Ethics & certifications: Fair Trade Cotton; Soil Association Certified; GOTS Certified

With everything handmade in India using organic GOTS Certified cotton, clothing and bedding from Little Green Radicals is not only sustainable, comfortable and practical, but  the organisation creates clothing that are true works of art. Founded in 2005, the brand is the master of rich colours, quality materials, and artistic prints; creating clothing pieces that are unique, comfortable and delightful in design.

In 2020 the brand won the Silver Award in the Junior Design Awards and Little Green Radicals has a string of credentials to back up its sustainability claims. The organisation uses environmentally friendly, organic and Fair Trade fibres, benefitting farmers, makers, the natural world and the children that wear these gorgeous clothes, making it one of the UK’s best sustainable children’s clothing brands available.

Photo by Vitolda Klein on Unsplash



  • Based in: UK
  • Made: India
  • Age range: 0-10 years, adult sizes available
  • Price: ££
  • Ethics & certifications: GMO-Free; Chetna Organic Fairly Traded Cotton; Child Labour Free Supply Chain

Piccalilly is a British sustainable clothing brand that offers a wide range of products with everything from dungarees to outerwear to swimwear on offer.

Also specialising in accessories, homewares, loungewear and adult fashion, Piccalilly focuses on cheerful designs with unique, nature-inspired prints. The cotton used in production is sourced from the Chetna Organic project, the organisation is GMO-free and works with supply chains with a zero-tolerance policy on child labour.

Using fair trade cotton programs, the brand aids in supporting smallholder farmers around the world, helping to establish Piccalilly as one of the best sustainable children’s clothing brands on the market in the UK.


The Bright Company

  • Based: UK
  • Made in: Europe
  • Age range: 0-13 years, adult sizes available
  • Price: ££
  • Ethics & certifications: GOTS Certified Organic Cotton; Fair Labour Practices

When it comes to eco-friendly loungewear for both children and adults alike, The Bright Company is one of the best sustainable children’s clothing brands in the UK. With a focus on classic design and muted colour palettes, the label produces night and loungewear that allows ease of movement and is luxuriously soft for maximum comfort. The Bright Company is intelligent in its design, using features like the signature Slim Jyms pyjamas that are designed to not roll up at night.

With a commitment to fair labour practices and using sustainable materials such as OEKO-TEX and GOTS Certified cotton, styles from the Bright Company make for cosy nights and relaxing days.


Toby Tiger

  • Based: UK
  • Made in: India
  • Age range: 0-6 years
  • Price: £
  • Ethics & certifications: GOTS Certified Factories and Supply Chains; Soil Association Certified

UK-based kids’ clothing brand, Toby Tiger,  brings an element of fun and excitement to the children’s wear market, specializing in timeless designs with fun prints and appliques. Producing sustainable children’s clothing in bright hues, books, toys and soft furnishings, Toby Tiger has everything needed to delight your tiny tot.

Clothing is made from GOTS certified organic cotton and dyed without the use of harmful chemicals, meaning every Toby Tiger style is natural, sustainable, and gentle on delicate skin.

16. Pigeon Organics

  • Based: England
  • Age range: 0-8 years
  • Price: ££
  • Ethics & certifications: GOTS Certified Supply Chain; Soil Association Certification; International Labour Organisation Compliant

Started in 2004, Pigeon Organics is one of the most well-established of the best sustainable children’s clothing brands in the UK. With delightful designs for newborns through to eight-year-olds, the Pigeon Organic’s collection is where playful prints and pastel tones meet classic, simplified design.   

The UK brand has taken a comprehensive approach to sustainable business, using factories that run on renewable energy, using eco-friendly packaging, donating excess stock to charities to reduce wastage, and creating beautiful children’s wear from GOTS certified cotton.



  • Based: England
  • Made in: England Designed and made in Poole, Dorset
  • Age range: 0-13 years
  • Price: ££
  • Ethics & certifications: Control Union Certified; GOTS Certified; OEKO-TEX Fabrics

Designing and making gorgeous clothing for kids in Dorset with cotton that is only GOTS and OEKO-TEX certified, children’s wear brand Kite has earned a place as one of Britain’s best sustainable children’s clothing brands.

With bright and beautiful designs, often featuring artistic animal prints and appliques, Kite is a children’s wear brand that offers imaginative, gorgeous, and practical clothing. Kite styles come in soft organic cotton with clever design features such as elasticised waistbands for easy dressing.


Tao & Friends

  • Based: UK
  • Made in: India
  • Age Range: 0-11 years, some adult sizes
  • Price: ££
  • Ethics & certifications: GOTS Certified Cotton, Participates in Climate Compensation, Fair Labour

When it comes to trendy designs that fit in perfectly with the contemporary children’s wear market Tao & Friends earns the title as one of the UK’s best sustainable children’s wear brands. The Nottingham-based brand has truly unique designs. Sporting prints that feature quirky cartoon ants and tigers, Tao & Friends kids’ clothing is modern, playful, and effortlessly on-trend.

Taking an ethical stance, the company donates a portion of every sale to charity. Looking to the natural world to give their fun prints their inspiration, the Tao & Friends team uses GOTS certified cotton and climate compensation initiatives to minimise their environmental impact.

Photo by olia danilevich from Pexels


Sense Organics

  • Based: Germany
  • Age range: 0-10 years, some adult sizes
  • Price: ££
  • Ethics & certifications: GOTS Certified Supply Chain; Fair Trade Cotton; Social Accountability International Certified

Sense Organics has been producing GOTS certified, fairly traded cotton clothing for 20 years, specialising in charming kids’ fashion that blends classic styles with bright colours for the modern market, as well as homewares, women’s clothing and accessories.

The best sustainable children’s clothing brand for when you want a style that is simplified, tasteful, and classic but with a chic, modern twist.

Supporting Barefoot College International and Barefoot Enriche, the organisation is committed to charitable giving and aids in environmental protection through environmentally friendly fabric choices and accreditations, as well as its use of renewable energy sources.


Raspberry Republic

  • Based and made in: Poland
  • Product range: 0-11 years
  • Price: ££
  • Ethics & certifications: Certified Organic Cotton; Supports the Water for Water Project; Fair Labour

Polish sustainable kids’ clothing brand Raspberry Republic is the ultimate creator of sustainable everyday clothing styles that fuel the imagination. Featuring bold colours and unique prints, you can find everything from unicorns to dragons, mermaids to quirky forest trolls gracing Raspberry Republic styles.

Created with ethical manufacturing in Poland, garments are made from sustainable materials including OXO-biodegradable plastic and Certified Organic Cotton.

One of the best sustainable children’s clothing brands out there and using fashion as a force for good, Raspberry Republic contributes to the Water for Water project aiding in providing water to communities in Ghana.



  • Based: UK
  • Made in: India
  • Age range: 0-9 years
  • Price: £
  • Ethics & certifications: Sustainable Organic Cotton; Small Factory Production

The best sustainable children’s clothing brand when it comes to styles adorned with adorable hand-drawn prints, Indikidual produces sustainable kids’ clothing with everything from charming dungarees to practical outerwear.

Seasonal collections form part of the Indikual offering, while eclectic, often nature-inspired prints can be found year-round. Made from organic cotton, Indikidual garments are soft and durable and the perfect blend of trendy, unique, and fun.

Child in nature wearing best sustainable clothing UK
Photo by JESSICA TICOZZELLI from Pexels


The Bunting Tree

  • Based: UK
  • Made in: India
  • Age range: 0-7 years
  • Price: £
  • Ethics & certifications: GOTS Certified Clothing and Production, Fair Labour

Having been included in Vogue, The Bunting Tree is one of the best sustainable children’s clothing brands with some serious style credentials. Established in 2004, the UK-based brand has a host of organic clothing ranges, often featuring nature-inspired, creative and technicolour designs to brighten up any outfit. 

Born out of a desire to create children’s clothing that is gentle to sensitive skin, The Bunting Tree range is produced from GOTS-certified cotton in India. The brand actively supports labour rights, paying workers above-average wages and protecting workplace safety. The Bunting Tree has grown into a company that is gentle to wearers and the environment, while always making a design statement.


This is Unfolded

  • Based: UK
  • Age range: 3-10 years
  • Price: £
  • Ethics & certifications: Supports charitable initiatives, SEDEX certified partner factories, sustainable packaging, sustainably sourced cotton 

    Children’s clothes from This is Unfolded are playful and bright while still being durable and practical for active kids. With everything from dungarees to pyjamas to cosy hoodies, the label asks for the input of parents when designing to ensure they create styles that both kids and parents love.

    This is Unfolded takes a comprehensive approach to sustainability. Everything from materials to packaging is approached with a sustainable perspective. The company also gives back through supporting childhood education initiatives.

We also have a guide about ethical baby clothes if you are looking for the littlest members of the family. And a guide on organic baby gifts (all under £50) if you are looking for someone else!

True Sustainability

When it comes to sustainable children’s clothing brands, there are so many adorable styles, inspiring brands and incredible designs to choose from for the littlest fashionistas out there. With sustainable fashion growing ever-important, the style-savvy parent now doesn’t ever have to choose between an on-trend outfit for their bundle of joy and a sustainable option.

While there are so many brands that do so many good things, these are just some of the best sustainable children’s clothing brands for you to explore.



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