Sweet Dreams with 20 Ethical Pyjamas in the UK
Sustainable labels bringing stylish ethical pyjamas to the UK is the stuff that sweet dreams are made of. Conscious consumers out there know the importance of creating an eco-friendly wardrobe, and when it comes to sleepwear, choosing sustainable products is just as important.
Sleepwear: a booming business
While it may not always get the most attention, the sleepwear market is big business. Valued at a staggering 10,490 million dollars, our love of comfortable sleepwear is evident. This already huge industry is predicted to keep growing, with estimates that the market will grow by 9.7% annually between 2020 and 2027.
Lockdowns and the rise of at home working caused by the pandemic further fuelled the popularity of soft and snuggly pyjamas. 2020 saw pyjama sales double from 2019 levels, and in the three months leading up to the Christmas of 2020, British retailer M&S reported pyjamas sales increased by 20%.
What is sustainable sleepwear made from?
Because of the wide range of pyjamas available and different styles made for different seasons and preferences, the materials that pyjamas are made from vary greatly. Linen and cotton are popular materials in the sleepwear industry, as are silk and synthetic blends. In the sustainable sector, the materials used can be just as varied, but there are some core fabrics to look out for when searching for sustainable fabrics, including:
- Organic cotton – GOTS cotton in particular is great to look out for as the GOTS certification requires supply chains to ensure the ethical treatment of workers and supply chain tracing, as well as environmental sustainability.
- Ethically sourced bamboo – check supply chains, certifications and the manufacturing process to ensure ethical sourcing
- Peace silk – regular silk has some problematic animal welfare issues, peace silk or vegan silk, that doesn’t require silk worms to be killed, offers a kinder approach.
- Ethically sourced wool blends – again it’s important to check certifications and supply chains to ensure animal welfare credentials.
- Organic linen – low in water use and inherently more sustainable than cotton. See more in Is linen more eco friendly than cotton? Why linen is a must-have for your sustainable wardrobe.
- TENCEL – a sustainable fabric innovation made from sustainably sourced tree pulp
- Recycled synthetics – these fabrics still shed microplastics, but are a more sustainable alternative to virgin synthetics and if washed carefully can have shedding considerably reduced. See our article on microplastics for more info on this.
It’s also important when looking for sustainable sleepwear to consider the dyes used. Many of the dyes used in the fashion industry are highly toxic to both the environment and garment workers. Look for brands that use non-toxic dyes and have certifications from organisations such as Oeko-Tex or REACH.
Where to Buy Ethical Pyjamas in the UK
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These twenty brands are as sustainable as they are snuggly, as eco-friendly as they are elegant and are the must have pieces for a perfect night’s sleep.
Price Guide:
£: under £50
££: £50 – £100
£££: over £100
Price guide is indicative of average pricing for an individual product from the brand – prices to purchase a full pyjama outfit (pyjama top, bottom and gown) may be higher.
1. Pretty You
Based: UK Ships to: Worldwide
Price: £
Sustainability creds: Use of some sustainable materials
Made for lazy days and cosy nights, pyjamas from Pretty You are feminine and elegant while still embracing comfort. Styles such as the Pink Bamboo Pyjama Set are made from soft and sustainable bamboo fabric that is both breathable and thermoregulating.
Pretty You is conscious about its material choices. It uses sustainably sourced bamboo fabric to limit its impact, however it would be great to see more information about its ethical and sustainable practices on its website.
2. BAM Bamboo
Based: UK Ships to: Internationally
Made in: Turkey, China, Portugal, UK
Price: £
Sustainability creds: Partnered with Sharewear, climate positive, sustainable materials, sustainable packaging, ethical certified factories, supply chain fully sourced to bamboo source
Made from organic cotton and sustainably sourced bamboo-based fabrics, BAM Bamboo is the creator of the uncomplicated sleepwear we all deserve. With hoodies, shorts, long pants and t-shirts on offer that are soft, comfortable and made from breathable fabrics, BAM Bamboo has the perfect pyjamas for any season.
BAM Bamboo has achieved the commendable milestone of becoming climate positive.
For a limited time only, BAM are offering 15% off to Good Maker Tales readers. Use the code GMT15 to bag your discount before 31 May 2023.
3. Thought
Based: UK Ships to: Internationally
Made in: Turkey, China and India
Price: £
Sustainability creds: Sustainable materials, supports Smart Works, worked with The Woodland Trust and Trees for Cities, member of Ethical Trading Initiative
Adorned with stylish prints in colourful hues and made from sustainable Ecovero, organic cotton, and bamboo, Thought’s range of pyjamas are chic in design and proof that sustainable sleepwear can be stylish.
The brand works with sustainable materials and supports charities, initiatives and organisations working to make a positive impact.
4. People Tree
Based: UK Ships to: Internationally
Made in: Turkey, Bangladesh, India, Nepal, Kenya, Portugal
Price: £
Sustainability creds: GOTS certified, Soil Association accredited, Fair-Trade certified, PeTA Approved Vegan
People Tree is one of the most well-known sustainable clothing brands in the UK and internationally. When buying from People Tree you can be sure that the welfare of both people and the planet has been considered every step of the way.
Featuring cute prints such as stylized star patterns and made from organic cotton, you are sure to have sweet dreams with pyjamas from this sustainable fashion company.
5. Nobody’s Child
Based: UK Ships to: Internationally
Made in: India
Price: £
Sustainability creds: Sustainable fabric sourcing, supports supply chain traceability and transparency, BCI cotton, GOTS certified cotton
Nobody’s Child has sleepwear that is chic, trendy and comfortable. Featuring bold colours and fashionable prints, adorned with stylized hearts and delicate floral designs, this is sleepwear that is effortlessly on-trend.
The brand supports a commendable level of transparency, giving consumers an informed choice and allowing them to know exactly where their clothes were made.
6. Rapanui
Based: UK Ships to: Internationally
Made in: India
Price: £
Sustainability creds: Organic cotton, made in renewable energy factories, GM-free, no animal products, SA8000 Accredited factory
While Rapanui’s pyjama range isn’t huge, it is the place to find the perfect pyjamas for chilled-out evenings. With a laid-back vibe, sleepwear from Rapanui is produced in carbon-neutral facilities and made from soft, comfortable flannel.
Pair these casual pyjama pants with a Rapanui tee to complete the look.
7. Seasalt
Based: UK Ships to: Internationally
Made in: India
Price: £
Sustainability creds: Committed to using 100% GOTS certified cotton by end of 2024, sustainable packaging, clothing take-back scheme
Offering eco-friendly clothing and sustainable pyjamas to UK shoppers, Seasalt has created a brand that captures the unique spirit of its seaside home in Southwest England. With nature and nautical themed prints and showcasing the colours of the county of Cornwall, Seasalt brings a truly unique product to the UK ethical clothing market.
8. Frugi
Based: UK Ships to: Internationally
Made in: India, Turkey, Portugal, and China
Price: £
Sustainability creds: GOTS certified, Soil Association accredited, donates 1% of annual turnover to charity
The home of children’s wear that isn’t afraid to have some fun, ethical pyjamas from this UK brand will quickly become a favourite of every child.
Featuring everything from playful puffins to jumping sheep, these pyjamas are as delightful as they are sustainable. With a focus on organic materials, Frugi sleepwear is gentle on young skin.
9. The Bright Company
Based: UK Ships to: Internationally (EU shipping on hold due to Brexit)
Made in: Portugal
Price: £
Sustainability creds: Use of organic and recycled materials, partnered with Dotte for resale, ethically produced
Patterned with polka dots, ferns and stylish stripes, The Bright Company has soft, snuggly sleepwear for the whole family. The classic cut of the pyjamas let the clever use of colour and design do all the talking.
Made with materials such as organic and recycled cotton you can be sure of a comfortable night’s sleep.
10. Boody
Based: Australia/UK Ships to: Internationally- UK stockists
Price: £
Sustainability creds: ISO 4100 certified, ISO 9001 certified, EcoCert, WRAP certified, SGS tested, PeTA Approved Vegan
Boody pyjamas are the ultimate clothing for a good night’s sleep. Made from silky soft bamboo fibres, these pyjamas are come in gentle muted colours and feature relaxed fits.
Boody holds a long list of ethical and sustainable credentials and operates with an attitude of environmental responsibility. Perfect for any animal lovers, the Boody range is certified vegan.
11. Hanna Andersson
Based: USA Ships to: Internationally
Price: £
Sustainability creds: Oeko-Tex Certified, some GOTS certified items
If you are a lover of the matching family pyjama trend, then Hanna Andersson is the place for you. With stylish pyjamas featuring quirky prints, Hanna Andersson has something for the whole family.
The brand is still working on its sustainable journey, but has achieved Oeko-Tex certification and is in the process of implementing GOTS certification across its ranges. Although based in the USA, it does ship to the UK.
12. Baukjen
Based: UK Ships to: Internationally
Made in: Europe
Price: ££
Sustainability creds: Certified B Corp, vegan styles, Living Wage Employer, Sustainable Apparel Coalition
With casual designs and feminine prints crafted from sustainable materials, Baukjen styles offer a comfortable, sustainable, and elegant choice for nightwear. The brand has achieved the commendable B Corp certification and has vegan garments ethically made with natural and organic materials.
Baukjen was also a winner at the 2021 UN Global Climate Action Awards. To learn more about what being a B Corp certified company means and to find more similar companies, read our article B Corp clothing brands for the best ethical styles.
13. Komodo
Based: UK Ships to: Internationally
Made in: Kathmandu, Bali, India, China
Price: ££
Sustainability creds: Soil Association Organic, GOTS Certified, vegan friendly
Perfect for cosy nights and lazy days, pyjama styles from Komodo are made from GOTS certified cotton with a double brushed finish to keep you toasty in the winter months. With classic flannel styles available, these are uncomplicated pyjamas that are made with quality in mind.
Available in men’s and women’s styles, these snuggly pyjamas are vegan-friendly.
14. Saint Basics
Based: Netherlands Ships to: Worldwide
Made in: Portugal
Price: ££
Sustainability creds: Use of GOTS-certified fabric, use of renewable energy in supply chain, PETA Cruelty Free
Saint Basics is all about making the everyday items we all need in a way that embraces comfort and an understated style. The Comfortable Set from Saint Basics is made from soft Tencel fabric and showcases a simple, pared-back design because pyjamas don’t have to be fancy, they have to be comfy!
Saint Basics uses sustainable materials, such as Tencel in its pyjamas ranges. It looks out for our animal friends, with vegan styles that are PeTA approved and it even uses renewable energy to make its supply chains greener.
15. Albaray
Based: UK Ships to: Worldwide
Made in: Europe, China, India
Price: ££
Sustainability creds: Use of GOTS-certified fabric, use of eco-friendly fabrics, recycled and recyclable swing tags
Pyjamas from Albaray are cute and fun while still having a classic style. Designs like the women’s Harlequin Button Through Top aren’t afraid of a bright colour and feature sweet design details such as ruffle trim cuffs. Made from sustainable materials, Albaray pyjamas are designed to embrace an ethical approach to sleepwear.
While Albaray could do more to reduce energy consumption across its supply chain, it does have an overall positive approach to sustainability. The brand incorporates certified fabrics in its designs and even uses recyclable swing tags for an extra environmentally friendly touch.
16. Stripe and Stare
Based: UK Ships to: Internationally
Made in: China and Portugal
Price: ££
Sustainability creds: Tree planting initiatives, sustainable materials, eco-friendly packaging, child and forced labour free factories where workers are paid a living wage
The home of pyjamas so good you will want to stay in them all day, Stripe and Stare’s sustainable offering is contemporary, stylish and chic. Wake up wrapped in cosy sleepwear featuring pastel stripes, watercolour strawberries or in a snuggly, vibrantly coloured sweatshirt.
Making this UK based ethical pyjama brand even better, Stripe and Stare plants a tree for every order!
What’s more, we have negotiated an exclusive 10% discount for Good Maker Tales readers with code GOODMAKERTALES10.
See our post for more sustainable fashion brand discounts.
17. Nightire
Based: UK Ships to: Internationally
Price: ££
Sustainability creds: Sustainable fabric, slow fashion approach
Printed with everything from quirky lobsters to winter wonderlands, Nightire pyjamas will have you sleeping in style every night. Made from organic bamboo, these trendy sleepwear pieces are lightweight, moisture wicking and temperature controlling, meaning not only will you be sleeping in style but in maximum comfort as well.
Using high quality materials, Nightire styles are designed to last for years to come.
18. Yawn
Based: UK Ships to: Internationally
Made in: India
Price: ££
Sustainability creds: GOTS certified cotton, SA8000 and ISO 9001:2008 factory, donates to charitable initiatives
The perfect clothing for a relaxing night, Yawn’s organic cotton pyjamas feature dreamy hand-painted prints and relaxed cuts. Pyjamas are available in both short and long styles perfect for cold winter nights and the warmer months.
With no detail overlooked, sleepwear from Yawn offers a luxuriously comfortable relaxed fit and even comes with highly-coveted deep pockets!
19. Breathe
Based: UK Ships to: Internationally
Made in/Sourced from: India, Japan, China, Italy, Portugal
Price: ££
Sustainability creds: GOTS certified cotton, biodegradable materials, ethically made by people paid above minimum wage in safe working conditions
Breathe sleepwear has a sophisticated vibe while still focusing on the details to promote a perfect fit. Designed to have an easy, comfortable drape and with a draw cord waistband, these pyjamas will have you looking and feeling good.
Made from organic cotton and Tencel, not only does this sleepwear have a sophisticated style but it’s sustainable too.
20. Orchard Moon
Based: UK Ships to: Internationally
Made in: Europe
Price: £££
Sustainability creds: Climate Positive, vegan, sustainable materials, committed to gender and race equality and fair treatment of workers
Made with the highest levels of craftsmanship, Orchard Moon is the most expensive on our roundup of UK ethical pyjamas, but they are well worth the cost. Designed in London and made from vegan silk in Europe, Orchard Moon sleepwear is luxurious, comfortable, and so stylish it blurs the line between nightwear and daywear.
Dreaming of a Sustainable Future
From the luxurious to the laid back, the classic to the artistically patterned, there are some fantastic companies making some seriously stylish sleepwear for the UK market. Using organic, biodegradable and sustainable materials, these brands are showing what the future of the rapidly growing sleepwear market should look like.
So whether you are looking for pyjamas good enough to stay in all day or that offer the perfect night’s sleep, these brands offer sustainable sleepwear for dreaming of a bright tomorrow.
If you’re looking for some sustainable underwear too, see our article Sustainable underwear brands every UK shopper should know. And enjoy!
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